Which KPIs show whether an AI visibility strategy is working?
Metric
The KPIs that show whether an AI visibility strategy is working are Share of Voice, Sentiment and the accuracy measured by Fact Checking, followed over time.
What to watch
Share of Voice tells you whether presence against competitors is growing; Sentiment whether the tone holds up on the clusters that matter; Fact Checking whether what AI says about the brand is correct against the official site. A strategy is working when Share of Voice and accuracy rise and Sentiment holds: a single KPI in isolation misleads.
How they read in Bikma
KPIs are compared with the previous period to measure progress, not read in absolute terms. In the monthly report Bikma summarises them and a senior analyst reviews them, with a quarterly strategic alignment that connects movements in the numbers to the actions taken.
Why it matters
Without KPIs tied to actions, AI visibility stays an impression; with them it becomes a measurable path you can defend in front of the client.