How can I check whether AI assistants mention my brand?
Metric
An AI mention is the brand name appearing in the text of an answer, whether or not a link is present.
How it is measured in Bikma
Bikma analyses every answer from the monitored models and counts those that name the brand, making the figure comparable with competitors and readable by question cluster and over time.
Mention, citation, sentiment
A mention is distinct from a citation (the source drawn on, measured in the External Sources module) and from sentiment (the tone in which the brand is described). They are three different signals: a brand can be heavily mentioned but spoken of coolly, or barely mentioned yet always tied to authoritative sources. Keeping them apart avoids confusing awareness, influence and preference.
Why it matters
A mention tells you whether you are in the conversation; on its own it does not tell you whether you are recommended, which is why it should always be read together with sentiment and citations.