How can I track AI citations for my brand and my competitors?
Metric
An AI citation is the source a model draws on or links to in support of an answer; Bikma tracks it as a dimension distinct from the mention.
How it is measured in Bikma
Bikma collects the domains drawn on in the answers and ties them to the prompt, the model and the brand, classifying them by type and Domain Authority. The figure is updated daily and lets you compare the sources backing the brand with those backing its competitors.
Why citations carry weight
Generative engines systematically favour third-party sources over content published by the brand. That means visibility is often built outside your own site: on publications, retailers, review sites and communities the models treat as reliable. Knowing which domains carry weight shows where to earn coverage.
Why it matters
Comparing the brand's sources with its competitors' shows who controls the story and where to act in order to shift it.