Report
The content area of the report tells you how AI assistants use your pages when they answer and what to do so they use them more: it distinguishes between improving a page that already exists and creating a new one where an answer is missing.
AI assistants build their answers by drawing on pages that cover the topic. The content part checks whether your site works as a source: which pages are used, how in-depth they are and whether they answer the questions users ask. The typical outcome is that the site is already a source, but the pages are too short to be cited consistently.
From here the report points to two kinds of action. Content improving works on an existing page that has potential but is incomplete, for example by adding an FAQ section that answers the most frequent questions directly. Content creation builds a new page where there is a relevant question that no page on the site covers. The choice between the two depends on what is missing: depth on a topic, or the topic itself.
The common thread is answering the questions users actually put to assistants. The report starts from the questions monitored by Bikma and indicates, page by page, which ones to answer. Adding clear, direct answers, in the format assistants pick up easily, is what makes a page citable.
Content improving enriches a page that already exists but is too short or incomplete, for example with an FAQ section. Content creation produces a new page where an answer to a relevant question is missing altogether.
Because they offer little material for the assistant to draw on. A page that answers the questions on a topic fully and directly is more likely to be used as a source than a short commercial page.
From the questions Bikma monitors in the sector: the report shows which ones are relevant to each page, so optimisation starts from users' real requests rather than from guesswork.