Concepts

The vocabulary, explained once: AI visibility, LLM visibility, GEO, AEO, and the difference between a mention and a citation.

6 pages · 1among the most asked questions

• What is AI search visibility and why does it matter? AI visibility is the measure of how much a brand appears in the answers of generative models such as ChatGPT, Gemini, Google AI and Perplexity.
• What is LLM visibility? LLM visibility is a brand's presence in the answers of large language models, measured across a representative set of questions.
• What is generative engine optimization and how does it improve AI visibility? Generative engine optimization (GEO) is the discipline of optimising content and sources in order to be included in the answers of generative engines such as ChatGPT, Gemini and Google AI.
• What is answer engine optimization and how does it differ from SEO? Answer engine optimization (AEO) is the practice of optimising content so that it gets used by answer engines, which return a direct reply instead of a list of links.
• What is the difference between SEO, GEO and AEO? SEO, GEO and AEO are three complementary disciplines that answer how people find information today.
• What is the difference between an AI mention and an AI citation? An AI mention is the brand appearing in the text of an answer; an AI citation is the source the model draws on in support of that answer.