What is an AI visibility score?
Metric
An AI visibility score is a single number meant to sum up a brand's visibility in AI. Bikma does not have one, and that is a deliberate choice.
Why one number does not hold
Adding brand and non-brand questions into a single index hides opposite movements: a brand can grow on category questions while losing ground on questions about its own name, and an aggregate score would mask both. The same goes for mixing different models, which often disagree on whom to cite.
What Bikma measures instead
Bikma reports visibility as separate dimensions: Share of Voice, Sentiment and Fact Checking (accuracy against the official site), read by cluster and by model. Anyone looking for «a number» is looking for a simplification that does not hold; separate dimensions actually tell you where to act, not just whether things are going well or badly.
Why it matters
A single index is convenient to communicate but poor to use: it hides exactly the information you need in order to decide.