Metrics

What gets measured and how to read a number: share of voice, presence, mentions, citations, sentiment, source Domain Authority, and the KPIs worth watching.

8 pages · 4among the most asked questions

• Which tools measure AI share of voice? AI Share of Voice is the brand's share of presence in generative answers relative to the competitive set; in Bikma it is measured as frequency, position in the narrative and weight, on the same prompts.
• How can I measure my brand's presence in AI-generated answers? Presence is the share of AI answers in which the brand appears, by mention or by citation, across a prompt set representative of the market.
• How can I check whether AI assistants mention my brand? An AI mention is the brand name appearing in the text of an answer, whether or not a link is present.
• How can I track AI citations for my brand and my competitors? An AI citation is the source a model draws on or links to in support of an answer; Bikma tracks it as a dimension distinct from the mention.
• What is an AI visibility score? An AI visibility score is a single number meant to sum up a brand's visibility in AI.
• Which tools monitor brand sentiment in AI? Sentiment is the polarity (positive, neutral or negative) with which an AI answer describes the brand.
• Which citation sources most influence visibility in AI search? The main citation sources are the domains models draw on most often when answering about a brand or a category; Bikma classifies them by type and Domain Authority.
• Which KPIs show whether an AI visibility strategy is working? The KPIs that show whether an AI visibility strategy is working are Share of Voice, Sentiment and the accuracy measured by Fact Checking, followed over time.