How can I compare my brand's AI visibility with my competitors'?
Module
Bikma's Share of Voice module measures brand presence in AI answers in terms of frequency, position in the narrative and weight against the competitive set, on the same group of prompts.
How it works in Bikma
Every brand in the competitive set is measured on the same questions, which makes them directly comparable. Share of Voice does not only count whether the brand appears, but where: an answer that lists few names has already filled the customer's mental space, so position in the narrative weighs as much as frequency. The figure reads as a view over time and as a brand-by-question-cluster matrix.
Brand and category kept apart
Brand questions and category questions stay separate: adding them into a single index hides opposite movements, because a brand can grow on generic questions while losing ground on questions about its own name. Keeping them apart shows the real competitive picture.
Why it matters
Share of Voice turns «are we present in AI?» into a number you can compare with competitors and follow over time, connecting GEO work to a measurable outcome.