How can I measure my brand's presence in AI-generated answers?
Metric
Presence is the share of AI answers in which the brand appears, by mention or by citation, across a prompt set representative of the market.
How it is measured in Bikma
Bikma counts the answers that include the brand against the total generated, broken down by question cluster and by model. Monitoring is daily across every model in the plan and the data is stored in the European Union, so the historical series stays consistent and comparable.
Presence by cluster and by model
Presence reads by question cluster and by model: a brand does not have to appear everywhere, but it does have to be there on the clusters that matter for its market. Separating brand questions from category questions avoids mixing brand awareness with visibility on generic questions.
Why it matters
Presence is the base metric: without appearing in the answers, sentiment and citations have nothing to rest on.