What is AI search visibility and why does it matter?
Concept
AI visibility is the measure of how much a brand appears in the answers of generative models such as ChatGPT, Gemini, Google AI and Perplexity.
Why it has come to matter
More and more people ask an AI assistant for advice and information directly, instead of working through a list of links. But those assistants cite few brands per answer: a brand that does not appear risks being ruled out of the customer's choice before it even enters the race. AI visibility becomes a precondition of demand, not just one more channel.
How it is measured
«Being there» is not enough: what counts is frequency, position within the answer, tone, and the sources backing the brand. Bikma is the European platform that measures all of this with a method validated with the University of Pisa and the University of Insubria, data stored in the European Union and prompts monitored in the language of the market.
Worth remembering
AI visibility is not SEO under another name: it is about being included in the synthesised answer, a goal that calls for different levers from ranking a page.